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Forecasting: Methods and Applications, by Spyros G. Makridakis, Steven C. Wheelwright, Rob J Hyndman
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Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate for predicting the future". In other words, accurate forecasting requires more than just the fitting of models to historical data. Inside, readers will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. And readers will develop the necessary skills to meet the increased demand for thoughtful and realistic forecasts.
- Sales Rank: #281576 in Books
- Brand: Makridakis, Spyros G./ Wheelwright, Steven C./ Hyndman, Rob J.
- Published on: 1997-12
- Original language: English
- Number of items: 1
- Dimensions: 9.33" h x 1.20" w x 7.70" l, 2.67 pounds
- Binding: Hardcover
- 656 pages
Most helpful customer reviews
26 of 27 people found the following review helpful.
Down to earth, practical guide on forecasting.
By Frederic Horst
The book provides coverage of three important areas:
- Basic forecasting tools and methods - summarizing data, statistical tools, regression, as well as some material on more advanced forecasting methods
- Data preparation - time series decomposition, smoothing methods
- A discussion of the issues involved in forecasting - long term versus short term forecasting, accuracy of forecasts, the importance and limitations of judgmental forecasts and combining these with statistical forecasts
I was fortunate enough to stumble across this book in a colleagues office and believe this book should belong in every market research professional's shelf.
26 of 27 people found the following review helpful.
Excellent book written with the practitioner in mind
By Jean Louis Piraux
Excellent book written with the practitioner in mind. Mathematical formalism kept to a minimum. The last 4 chapters (about judgmental forecasting and practical aspects of forecasting) are a plus vs. other books.
26 of 29 people found the following review helpful.
Excellent Examples and Practical Approach
By A Customer
This book was not only recommended, but given to me as a MUST READ at work. Excellent practical approach to the theory with a minimum of formulation. Good practical examples and demos. I recommend it as a training manual for new analysts on the job.
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