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Martketing: The Heart and the Brain of Branding, by Javier Sanchez Lamelas
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Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.
- Sales Rank: #1197258 in Books
- Published on: 2016-10-25
- Released on: 2016-10-25
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, .84 pounds
- Binding: Paperback
- 256 pages
About the Author
Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.
Most helpful customer reviews
0 of 0 people found the following review helpful.
priceless advice by real marketing leader - must read.
By Pratik Thakar
To be a chief marketing officer today means also being a chief vision and brand experience officer. Martketing uncovers the priceless guidance about this dynamics. Javier Sanchez Lamelas is a great marketing thinker and most importantly – he has practiced these principals in real market, with real business results and built powerful marketing companies. This book should be required reading for any executives whose company is embracing Brand Building as a core tenet of business strategy.
0 of 0 people found the following review helpful.
Martketing by Javier S. Lamelas is a great book.
By Museed Audio Branding
It has valuable information for both the starter entrepreneur and the experienced businessman, deeply covering the main aspects of marketing and brands in a very simple and explanatory way; and without loosing the ethical point of view. It has the right amount of pages & knowledge and the value is way beyond it's price.
Highly recommended! Richard from Museed Audio Branding
0 of 0 people found the following review helpful.
Five Stars
By RAMON GRULLON
Satisfied
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